Down, down, ethics are down. Seriously Coles? However you spin it, you can’t expect to be taken seriously when you claim to be phasing out single use plastic bags because you care about the environment and then bring back crappy plastic collectibles as a gimmicky marketing ploy. Admittedly little in recent memory suggests the company really wants to be taken seriously (who do they pay for their advertising campaigns?) as long as they get your money. But even by their standards, the hypocrisy is striking. This is 2019! Microplastics are already estimated to be contaminating the human food chain in multiples forms and by some estimates, the Pacific Trash Vortex could be larger than this country! As the acknowledged global problems of plastic pollution and species extinction intensify, this type of tone-deaf cash grab shows exactly how little his giant company cares for the environment. Which raises a pretty good question of why they aren’t supplying the plastic bags anymore. It could be due to perceived consumer pressure and a fear they will lose market share , or maybe they just figure charging you for plastic bags is a good way to make a bit more profit. Whatever the reason, it certainly isn’t the sense of social responsibility the company pretends.
I have read Woolworths have their own set of giveaway garbage to compete with Coles. But it is the Coles campaign that is inexplicably hyped and popular so that is the one that I am mainly focused on. Now while I’m ranting about this collectibles idiocy, don’t think I’ve forgotten you, Australian consumers. The only reason Coles resurrected such an irresponsible idea is due to consumer behaviour. And the last run of these pieces of soon-to-be landfill was an extraordinary success, measured by hype and demand anyway. If shoppers hadn’t gone overboard last time around, the company wouldn’t be doing it all over again. And since Coles sees no moral reason to do anything different, the only way to force a more ethical and environmentally approach from the corporate giant is through our behaviour. So please shoppers, send a very clear message about plastic pollution and reject these bits of junk.
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